WEB CONTENT

JOURNALISM

STORYTELLING

STRATEGY

JOURNALISM

M I C H E L L E   F.   G A R T N E R

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Through creative thinking and analytical thinking, Michelle maintains a deep understanding of how a user interacts with content, a product, technical communications, and business objectives. She has utilized this understanding to create content, provide business analysis and the entire user experience for over 100 applications, websites, and media. 

Michelle can take very technical jargon and engineering speak, complex workflows or transactions and translate them for a variety of circumstances. This allows her to target communications or the user experience of a software application to any specified audience.

Through over 25 years of experience on the leading edge of technology, Michelle has told the story of a company, product, or service through words and graphic images. Today technology and ingenuity enable a user to interact with these stories creating a unique experience every time. By creating an experience that invokes a user to interact with a company's story or product a company that is a good listener will become better at what they do and a user will be empowered by the experience. 

Michelle’s passion is to create thought-provoking experiences that invoke curiosity and invite exploration. 

Specialties: Communications, user experience, workflow design, product specifications, UX content, technical writing, training material, business analysis, and strategic planning.

Shawn Underwood 

Director of Business

Development

Intel Corporation

Michelle is a goal-oriented producer of a wide variety of content. In addition to simply writing copy, brochures or white papers, her experience in producing rich media content enables her to take a broad view of what's being produced and make it adaptable for use in many environments. She comes up to speed quickly on technical issues, and works well with product development teams to develop messaging and material that's relevant to the target market.

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Kevin Ring

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Senior Marketing

Manager

Allstate

Michelle was excellent. Creative and knowledgeable she helped us when we didn't have a direction and got things done. I really liked her enthusiasm and energy. We couldn't have done our site refresh without her. I would be more than privileged to work with her again any time.

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Sky Runser 

Partner at Ilima Partners

Marketing and

Sales-enablement

Having Michelle on your team or involved in any project is always a good thing. She not only covers the 'table stakes' of being really sharp, talented, knowledgeable and team-goal focused, but she's REALLY a pleasure to work with personally. And in this day and age that counts for a lot. She has an especially good way of introducing alternative ideas in discussions that cause people to brainstorm rather than bicker. Just a great add to the equation.

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Karen Gauthier

Head of Products

Red Giant Software

Michelle worked on a very complex project and brought order to a very unstructured team right away. She was able to take a product and business concept and turn them into detailed workflows and specification documents. She impressed me with how quickly she was able to come up to speed on a project that was already under way with international developers and a virtual team. Her passion and dedication were much appreciated!

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